Transmedia story of the footprint of my #favouriteclothesOur Transmedia story about the footprint of my #favouriteclothes project popularises research about the environmental and climate impacts of clothes. We will create stories about the life span of everyday clothes and share them using transmedia storytelling techniques. Our objective is to raise awareness about the environmental impact of clothes and to encourage Finnish youth to appreciate their clothes. We will reach 300 000 youth of which 1000 will participate in discussions on social media.
